McDonald's | Méqui feat. Lolla

Challenge

Our goal was to strengthen McDonald's presence and sponsorship at Lollapalooza, establish a connection with the festival-loving younger audience, and establish the brand in pop culture and music.

Insight

In the music industry, a collaborative project is commonly called a 'feat.'
This term accurately describes the partnership between McDonald's and Lollapalooza - the most popular fast-food chain and a highly expected
music festival.

Méqui feat. Lolla.