Guaraná Antarctica | Natal Coisa Nossa

Challenge

Although Guaraná Antarctica is a beloved soda among Brazilian families, it is not the go-to beverage during Christmas due to the dominance of another brand.
To increase sales and representation during the holiday season.

Insight

We aim to incorporate Brazilian symbols into our Christmas campaigns and reinforce our brand's position as the soda for all Brazilians. Our goal is to create
an authentic "Coisa Nossa" Christmas experience with Guaraná Antarctica.