McDonald’s | A.I'm Lovin'it
Insight
McDonald's is undoubtedly the largest fast food chain in the world, and its most popular burger is the Big Mac. It's an iconic burger that has been loved by people worldwide for decades. We decided to ask an unbiased and impartial expert for their opinion on the matter, and the answer was unanimous - the Big Mac is the most iconic.
Strategy: Rafael Martins, Amanda Agapito, Felipe Ribeiro
Creative: Victor Capato, Felipe Ribeiro, Rodrigo Bonfim, Philippe Daijo,
Carlos Scheleder, Rafael Urenha