Instagram | Yours To Make
Challenge
Our challenge was to launch Instagram's first LATAM campaign that showcases how the platform fits into the daily lives of Generation Z. We aimed to demonstrate the brand's DNA and its relevance to the youth.
Insight
With the global concept of "Yours to make,” we created narratives that depict the behavior of Generation Z on the platform, emphasizing that everyone can write their own story.
As a result, we aimed to regain ground with Generation Z, who have shown interest
in a new digital channel.
Strategy: Felipe Ribeiro, Raphaela Faria, Jess Castro
Creatives: Victor Capato, Victor Moraes, Gabriel Felde, Rodrigo Marangoni, Erico Braga